Imagine being handed a magic wand for your business—that’s what AI tools for marketing feel like with their smart automation and eye-opening insights. 

Everyone, from small startups to massive corporations, wants to gain an edge in their marketing efforts, and AI tools for marketing are that edge.

You might be wondering: why should you even care?

Well, unless you don’t want to find a way to do more with less, analyze data on a scale previously unimaginable, and personalize content in ways that genuinely resonate with your audience, feel free to click off this article. 

But if this sounds appealing to you… keep on reading! 

Here are the 7 best AI tools for marketing your business should use in 2024.

(Please note that some of the links in this article are affiliate links, and at no additional cost to you, we may earn a commission if you make a purchase. Do what you want with this information. This is for transparency’s sake 😀)

Table Of Contents:

• What is an AI marketing tool?
  • Benefits of AI Marketing Tools
• What can AI marketing tools do?
  • Chatbots and virtual assistants
  • Copywriting and Content
  • Social Media Management
• 7 AI Tools for Marketing
  • 1. Narrato (Content Planning)
  • 2. Podcastle (Podcasts)
  • 3. SEO.AI (SEO)
  • 4. IBM WatsonX Assistant (Chatbot)
  • 5. Synthesia (Video Generator)
  • 6. Ocoya (Social Media Management)
  • 7. Jasper (Copywriting)
• Use AI Marketing Tools Today
• FAQs
  • What is AI tools for marketing?
  • How can I use AI for Marketing?
  • What is the best AI tool in the market?

What is an AI marketing tool?

An AI marketing tool is software that uses artificial intelligence (AI) and machine learning to streamline and optimize marketing-related tasks.

With AI marketing tools, you can automate the grunt work like repetitive tasks, fine-tune strategies on the fly, and beef up your campaigns.

AI tools for marketing make life easier. From crafting killer content tailored to your audience to ensuring promotional efforts run smoother than butter, you and your marketing team can breathe easier knowing these tools have your back. 

According to the latest data, 35% of global companies report using AI in their businesses, and over 50% plan to incorporate AI technology into their businesses in 2024. And these numbers are expected to rise.

Benefits of AI Marketing Tools

Let’s dive into some benefits of AI marketing tools:

• Chatbots for customer support and lead generation.
• Create copy and campaigns for email marketing.
• Predict data analytics for customer behavior and trends.
• Personalize product recommendations using customer data.
• Automate content creation and curation for social media posts.
• Develop marketing strategy and marketing campaigns.
• Optimize your website and social media Search Engine Optimization (SEO).
• Identify market trends quickly.

What can AI marketing tools do?

Thanks to AI tools for marketing, businesses now see a whole new side of marketing they never thought possible.

Here are some ways AI marketing tools can revolutionize your business.

Chatbots and virtual assistants

AI chatbots and virtual assistants act as customer service, handling customer inquiries, providing support, and generating leads using customer feedback. 

They’ve got your back with instant answers around the clock, allowing you to tackle bigger challenges in your business.

According to a report by Juniper Research, chatbots are expected to save over 2.5 billion hours of work this year.

Copywriting and Content

AI marketing tools have transformed copywriting and content generation.

Imagine slashing your workload without compromising quality – that’s exactly what these devices do for content marketing. In fact, a 2023 study found that 33% of U.S. marketers who use AI ranked time-saving as the #1 benefit of AI tools for marketing. 

And let’s not forget how AI marketing tools provide unique angles and ideas that align with your brand, making the writing process easier. No more writer’s block!

It’s important to note that although AI tools for marketing are great, don’t overlook the power of a human touch. Accuracy from a human perspective matters. 

Social Media Management

Thanks to AI marketing tools, social media management is easier today than ever before.

It’s as if you’ve gained another pair of hands with these tools—they handle the nitty-gritty like post-scheduling and content generation.

Ever wonder how some content just seems to stick?

Well, with marketing AI tools diving deep into audience behaviors via data analytics, creating compelling stories that grab attention is now easier than ever.

7 AI Tools for Marketing

1. Narrato (Content Planning)

Imagine having a buddy who helps you plan and generate killer content so good that it shines bright enough to catch your audience’s attention.

Narrato has your back with everything from organized calendars that ensure you stay on schedule to built-in team spaces for brainstorming and collaboration.

Crafting engaging articles is one thing; making them discoverable is another.  Narrato steps in with its nifty SEO tools – putting your work out there for the world to see.

With a little help from Narrato, tough content creation challenges start to feel more manageable.

Key Features  

• Create content with 100+ AI tools and templates.
• AI writing assistant.
• AI image generator.
• Content creation and management workspace for project management.
• Automate workflows.
• Integration with 30+ social media apps.
• Content marketplace access to hire expert writers.

Price 

View Narrato’s pricing plans on their site here.

Monthly Plan

Monthly Price Plans: 

• Pro Plan: $48/monthly.
• Business: $96/monthly.
• Custom: get in touch with Narrato team.

Yearly Plan

Yearly Price Plans: 

• Pro Plan: $36/monthly.
• Business: $76/monthly.
• Custom: get in touch with Narrato team.

Want to try out Narrato for free? Get started here.

2. Podcastle (Podcasts)

Podcastle is a super handy tool for anyone looking to dive into podcasting without getting bogged down by complicated tech.

Think of it as your podcasting best friend who helps you record, edit, and host your shows using smart AI tools.

Whether you’re a seasoned podcaster or just starting out, Podcastle makes it much easier to produce quality podcasts.

Key Features 

• Recording studio for up to 10 participants.
• Audio editor with AI noise removal, text editing, and royalty-free music.
• Video editor with custom branding tools, lower thirds, and clip highlights.
• Create entire podcasts with AI-generated or clone your own through text-to-script.
• Publish your episodes directly from Podcastle to major social networks.

Price 

View Podcastle’s full-price plans here.

Monthly Plan

Monthly Price Plans: 

• Basic: Free.
• Storyteller: $14.99/monthly.
• Pro: $29.99/monthly.
• Custom: get in touch with Podcastle team.

Yearly Plan

Yearly Price Plans: 

• Basic: Free.
• Storyteller: $11.99/monthly (billed $143.90 yearly).
• Pro: $23.99/monthly (billed $287.90 yearly).
• Custom: get in touch with Podcastle team.

3. SEO.AI (SEO)

If you’re looking to boost your website’s SEO game, SEO AI is the tool you need.

It’s like having an extra pair of hands exclusively for managing complex SEO chores effortlessly.

With SEO AI, you can generate full articles with a single click, conduct AI-driven keyword research, and optimize your existing content with AI-driven insights to better compete with ranking competitors.

Moreover, an interactive AI chat function is embedded right in the editor to assist with content tweaks, such as your brand’s tone and content optimization.

Key Features 

• Integrated AI chat assistant that will help write and edit content for you.
• Optimized titles and outlines by AI.
• Generate entire articles with 1-click.
• AI keyword research.
• Automated internal linking to relevant URLS from your site.
• Suggestions on ideal content length via SERP analysis.

Price 

View full-price plans on SEO Ai’s site here.

Monthly Plan

Monthly Price Plans: 

• Basic: $49/monthly.
• Plus: $99/monthly.
• Premium: $199/monthly.

Yearly Plan

Yearly Price Plans: 

• Basic: $490/yearly.
• Plus: $990/yearly.
• Premium: $1990/yearly.

4. IBM WatsonX Assistant (Chatbot)

Imagine having an Artificial Intelligence (AI) assistant who never gets tired, learns from each conversation, and helps you answer customer questions quickly and accurately. 

That’s what WatsonX Assistant.   

WatsonX is a tool smart enough to handle any question customers throw at it, from browsing your website to using past data conversations to give real-time answers to any inquiries asked.

WatsonX is a great tool to consider for happy customer care service.

Key Features 

• Automates tasks to save time and allow agents to handle complex customer issues effectively.
• Integrates with multiple systems including databases and CRMs.
• Quickly learns from past interactions to optimize customer responses.
• Analyzes call volume and performance in real-time to identify ways to improve call efficiency.
• Uses data to train new agents quickly.

Price 

View the full-price plan for WatsonX Assistant here. 

Price Plans: 

• Lite: $0.
• Plus: $140/monthly.
• Enterprise: get in touch with WatsonX team.

5. Synthesia (Video Generator)

If you’ve ever wished you could create cool videos without needing a camera, actors, or a fancy studio, you’ll want to check out Synthesia.

Thanks to AI-powered magic, you can whip up professional videos just by typing out what you want your AI avatar to say.

It’s super easy to use, making it perfect if you’re not a tech wizard or just starting out with video creation.

Personally, I’ve used Synthesia in the past for their AI voices for TikTok and Instagram videos. Creating branded content using AI avatars was easy and done in a few clicks.

I was happy with the results because the voices were clean and human-like. This is definitely a recommendation for branded video production!

Key Features  

• 160+ AI avatars available to create videos.
• Avatar builder available to customize avatar and add logo for brand identity.
• Create multiple clips with different avatars to mimic human conversations.
• Translate videos into 120+ languages.
• Hundreds of AI voices are available.
• Ability to clone your choice and pair with a customer avatar.
• 300+ video templates available.

Price 

View full-price plans for Synthesia here.

Monthly Plan

Monthly Price Plans: 

• Starter: $29/monthly.
• Creator: $80/monthly.
• Enterprise: Get in touch with Synthesia team.

Yearly Plan

Yearly Price Plans: 

• Starter: $22/monthly.
• Creator: $67/monthly.
• Enterprise: Get in touch with Synthesia team.

6. Ocoya (Social Media Management)

Ocoya is your social media management bestie, scheduling posts and crafting engaging content for all your channels in just a few clicks.

No more wasting hours figuring out what to post next or struggling with coming up with ideas. Ocoya uses its AI automation magic to generate content that connects with your audience.

That’s a stress-free social media management tool that helps you improve engagement and create content that speaks to your audience.

Key Features 

• Schedule to all social media platforms.
• AI assistant for copywriting available in 28+ languages.
• Repurpose content with AI in one click.
• AI image generator available.
• Automated RSS posting including images, captions, and hashtags.
• Automate posting actions with one-click post triggers.

Price 

For full-price plans for Ocoya, view here. 

Monthly Plan

Monthly Price Plans:

• Bronze: $19/monthly.
• Silver: $49/monthly.
• Gold: $99/monthly.
• Diamond: $199/monthly.

Yearly Plan

Yearly Price Plans:

• Bronze: $15/monthly.
• Silver: $39/monthly.
• Gold: $79/monthly.
• Diamond: $159/monthly.

7. Jasper (Copywriting)

Jasper AI is an amazing copywriting tool that helps you write content super fast.

Whether you need a snappy blog post, a catchy ad, or just some fresh social media updates, Jasper has you covered with AI content.

You just need to give it a sprinkle of basic ideas, and voilà, it whips up original content for you.

I remember using Jasper when I first created articles for Gen Z Acts. Jasper helped me generate ideas for content and outlines based on my brand and target audience.

It was like having a helper always ready to brainstorm and write with you anytime, ensuring you’re never out of words or ideas.

Key Features 

• AI-generated blog content, long-form content, and social media copy.
• AI recommendations to improve content performance.
• Integrates with your business and serves as a personal marketing assistant.
• Built-in plagiarism checker.
• Grammarly tool built-in with Jasper.
• Various pre-built templates for blog posts, Google ads, emails, and more.

Price 

Monthly Plan

Monthly Price Plans:

• Creator: $49/monthly.
• Pro: $69/monthly.
• Business: Get in touch with Jasper sales team.

Yearly Plan

Yearly Price Plans:

• Creator: $39/monthly.
• Pro: $59/monthly.
• Business: Get in touch with Jasper sales team.

Use AI Marketing Tools Today

AI marketing tools are here for you. They’re not just tools marketers are using — everyone is taking advantage of AI marketing tools.

Whether you need help crafting compelling copy or creating marketing strategies that resonate with customers, AI has your back.

This journey through the potential of AI tools for marketing clearly shows us one thing: these aren’t just cold machines churning out numbers; they’re partners in crime helping us expand our businesses and brands.

AI marketing tools enable us to push boundaries further than ever before (and make life easier).

Don’t wait; try these AI marketing tools today for your business, and let us know what you think!

FAQs

What is AI tools for marketing?

An AI marketing tool is software that uses artificial intelligence (AI) and machine learning to streamline and optimize marketing-related tasks.

How can I use AI for Marketing?

• Customer Support: Use chatbots for customer support and lead generation.
• Email Marketing: Create copy for email campaigns and automate systems
• Analyze Data: Predict data analytics for customer behavior and trends.
• Product Personzliation: Personalize product recommendations using customer data.
• Automate Content: Automate content creation and curation for social media posts.
• Marketing Strategy: Develop marketing strategy and marketing campaigns with the help of AI.
• SEO: Optimize your website and social media Search Engine Optimization (SEO).

What is the best AI tool in the market?

It depends what you need the tool for. There are so many amazing AI marketing tools from Jasper AI for creating branded copy to Synthesia for video generation and production. It’s hard to choose the “best” AI tool because it will depend on what your business is looking for.